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You might have heard: What’s working for publishers in digital advertising is cleaner, higher-impact premium ads
But did you know: Ads on ‘premium’ websites are more effective, new research from comScore finds (Wall Street Journal)
According to new research from comScore, ads placed on “premium” websites perform better than ads placed on other websites, which could potentially justify the higher ad prices that major news organizations charge. comScore measured the effectiveness of digital display ads placed on Digital Content Next (which represents “premium” digital publishers including Condé Nast and NYT and determined comScore’s measure of “premium” for this study) member websites in comparison with those on non-member websites, finding that the DCN member websites’ ads were 67 percent more effective than the non-member sites. The report concludes: “This research provides important empirical evidence indicating that premium publishers deliver substantially higher branding effectiveness for online display ads, lending support to their tendency to carry higher prices.”
+ Ken Doctor asks, will this study change anything about how media companies sell ads? It provides “more ammo” for established media organizations, but “higher pricing, of course, demands higher proof” (Nieman Lab)
+ Noted: Facebook adds support in Messenger for Instant Articles (The Verge); Time Warner’s Turner unit invests an undisclosed amount in Refinery29, a year after Refinery29 raised about $50 million and bringing the company’s value to about $300 million (Recode); MuckRock is launching a national database of FOIA exemptions to help journalists understand why their requests were denied (Nieman Lab); ABC News releases redesigned versions of its homepage, iOS and Android mobile apps, and Apple TV app with an increased focus on live video (Nieman Lab); The Huffington Post plans to make virtual reality a “staple” of its newsroom, and will initially focus on VR experiences that can be viewed through conventional web browsers and with a Google Cardboard viewer (Engadget)
API UPDATE
The week in fact-checking
As part of our fact-checking journalism project, Jane Elizabeth and Poynter’s Alexios Mantzarlis highlight stories worth noting related to truth in politics and on the Internet. This week’s round-up includes an unusual art exhibit about political ads, how Pokemon Go is inspiring fake news, and how to fact-check a politician who ignores the facts.
‘If you’re not thinking about where people will read it, it’s not going to be that successful’ (Digiday)
CNN’s incoming VP of digital programming Mitra Kalita has simple advice for how news organizations should think about distributed content: Find your readers where they are, because “if you’re not thinking about where people will read it, it’s not going to be that successful.” Kalita talks to Digiday’s Lucia Moses about how she’s implementing that thinking at CNN, and expanding her team to include people with a mixture of skills in journalism, tech, product and design.
French authorities are encouraging social media users to avoid sharing rumors about the Nice attack (Poynter)
After a truck drove into a Bastille Day celebration late Thursday night killing as many as 80 people, French authorities are asking social media users to avoid sharing rumors about the attack. In a tweet from the French government’s official Twitter account, social media users were asked to “act responsibly” and only share content from sources they trust. The French military police made a similar request, tweeting, “Don’t propagate rumors and don’t broadcast shocking photos or videos.”
+ A German newspaper is building native mobile apps using the Google AMP framework (shz.de)
How to determine if a subscription model is right for your business (Harvard Business Review)
These days, you can purchase a subscription for nearly anything from groceries to razor blades. But as companies rush to implement subscription models, how can they ensure that it’ll be successful? Robbie Kellman Baxter outlines a few key steps to success, including why it’s important to create a culture of membership inside the organization. Baxter cautions, however, against implementing a membership or subscription model simply because you’re interested in recurring revenue: Think about what the value-add is for your customers, Baxter says, and let your customers determine the direction of the business.
‘What YouTube taught me about Facebook Live and violent footage’ (Business Insider Australia)
While working for YouTube, Hunter Walk says protests in the Middle East and eventually Arab Spring forced YouTube to think about questions of “newsworthiness” for content that would otherwise violate YouTube’s terms of use — a situation similar to the one Facebook is facing around live video right now. Walk writes YouTube eventually decided human rights activists were a segment of their audience they wanted to support: “My hope for Facebook Live … is that they’re able to not just feel proud they have built a tool that can help activism occur, but continue to put resources behind supporting activists. Not just with #StayWoke T-shirts (although those are cool), but with engineering resources and policy decisions.”
Why more readers should frequent the comment section (Rio Grande Guardian)
While some are giving up on the comments section, Natalie Jomini Stroud says there’s still compelling evidence that the comment section can be good for both readers and news organizations. Comments provide an important way for journalists to interact with their readers. And with a focus on making the comment section a more civil place, comments can be an important venue for political discussion. As for how to do that, Stroud suggests: “Increasing the number of commenters can help to diversify the voices contributing to the discussion. Instead of an echo chamber, the comment section ideally should be a place where people could encounter different perspectives on the news. Positive feedback, such as recommendations, may be one way to work toward this end.”
+ Nick Denton on why the comment section is still of value to news organizations: “The principle is that the Internet is an interactive medium, and an exchange between readers and writers is a much more meaningful form of interaction than a like or a share … But above all, this is just the way that Internet news should be. Why wouldn’t you want to tap the opinions and expertise of your readership?” (Fortune)
FOR THE WEEKEND
+ How do certain iconic photographs come to define social movements? “There is a reason [Ieshia] Evans’s face cut through 20 of your friends’ multiple paragraph-long Facebook posts and the 10 news articles that were spaced in between them. …. She becomes a blank canvas in which you can place yourself. You become a part of the struggle and the movement.” (Artsy)
+ 20 years after launching washingtonpost.com, Jim Brady talks about what still excites him about the Internet: “It’s been exciting ever since because it never stops changing or being fascinating to me. Because I’ve been in digital journalism for more than 21 years now, people frequently ask, ‘How did you see this coming?’ My response is usually, ‘How did you not?’” (Society for News Design)
+ Dallas Morning News Sunday and enterprise editor Tom Huang writes about being a journalist in Dallas in the wake of last week’s shootings: “I’ve abandoned my office, and every day I set up my laptop wherever I can find an open desk. Because I want to be in the middle of the newsroom. I want to see everything, I want to hear everything, I want to remember everything. I want to absorb the laughter and the shouting and the tears. Because when I’m old and decrepit and they have to drag me out of the newsroom, I’ll at least know one thing: This is what I loved.” (Poynter)
The post Need to Know: July 15, 2016 appeared first on American Press Institute.
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