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You might have heard: Facebook is paying 140 media companies as much as $3 million to use Facebook Live, and it’ll pay about $50 million in total for live streams
But did you know: While media companies are being paid by Facebook to produce live streams, they’re struggling to figure out the best ways to attract viewers and ad money (The Information)
Facebook is paying media companies to broadcast on Facebook Live as a way to encourage experimentation, but some organizations say they’re still struggling to figure out how to best attract viewers and bring in advertising dollars. NowThis’ Yosef Johnson says that while they’re testing Facebook Live, they aren’t “all in on it” yet because producing good live programming is difficult: “Sports and speeches [are compelling] live. Appointment viewing works on live. On social platforms, you still have to figure out what requires an audience to watch live.”
+ Some questions that still need to be answered about Facebook’s push into live streaming: When will Facebook monetize live video, does Facebook want to become a digital TV network, and what happened to its live-streaming app update? (Recode)
+ Noted: While Gannett is aggressively trying to expand in local markets, its second-quarter earnings release alludes to weak advertising revenue, but includes no numbers (Poynter); New research suggests that only 9 percent of digital ads are viewed for more than a second and 44 percent of digital display ads receive no views (Marketing Week); Time Inc. unveils its new sales structure, which eliminates the role of “publisher”: The company’s top executives are organized around advertising categories, brands or digital sales, instead of individual brands (Adweek); Nick Denton wins a temporary reprieve from the Hulk Hogan judgment (Wall Street Journal)
How to effectively engage your audience with surveys and forms (Coral Project)
Surveys and forms can be a good way to pose a question directly to your audience, but if they aren’t used well, they can become a frustrating experience for both the reader and news organization. Using guidelines from our Strategy Study on audience engagement, the Coral Project outlines some tips for how to create an effective survey or form, including: Ask yourself what’s the shortest way to ask for what you want to know, think about whether your questions suggest that there’s a right or wrong answer, and make your questions accessible to people from all backgrounds.
+ WSJ’s tips for building a good Facebook Messenger bot: Developing a good bot will require collaboration between different departments, the best bots are the simplest ones, and analytics are essential for measuring how people are interacting with your bot (Journalism.co.uk)
Turkey is cracking down on the media and closing dozens of news outlets (Times of Israel)
The Turkish government started a “massive” crackdown on the media Wednesday, closing three news agencies, 16 TV stations, 23 radio stations, 45 newspapers and 15 journals. In total, Reuters reports that 131 media outlets were closed and 47 journalists were detained. Arrest warrants have also been issued for 42 more journalists. In addition, more than a thousands soldiers were dismissed from the military for alleged connections to the failed coup earlier this month.
Facebook is trying to take on Twitter through search: It has 2 billion searches per day (TechCrunch)
Facebook wants more people to use search on the platform, but it’s trying to take on Twitter, not Google, Josh Constine writes. Facebook is trying to become known as the “place to search for mentions of current news,” and bring some of the conversation about news that typically happens on Twitter over to Facebook. Facebook says it’s now seeing 2 billion searches each day of its 2.5 trillion posts after it refocused on keyword-based searches. And if Facebook keeps growing search, Constine writes it could come with monetization opportunities, too: “If Facebook can keep generating more search queries, it could open up new monetization opportunities through paid search ads that highlight a business or publisher.”
+ Meanwhile at Twitter, the platform is having revenue problems because its ads are too expensive: Competition from other social networks is increasing, but Twitter has maintained its premium pricing for ads (Recode)
A French newspaper is calling for news organizations to rethink how they cover violent attacks (Politico Europe)
French newspaper Le Monde is calling for news organizations to rethink how they cover violent attacks, and will no longer publish photos of attackers to avoid “glorifying” them. Le Monde will also no longer publish images from “propaganda documents” or claims made by the Islamic State. Editorial director Jérôme Fenoglio writes: “If the companies that control our social networks and new mass media don’t reflect on this, it will become increasingly difficult to counter the effects of hate.”
+ An Australian professor says that media coverage should treat terror attacks the same way it treats suicide because his research finds that just as coverage of suicides can lead to copycats, coverage of terror attacks also leads to more attacks (News.com.au)
The popularity of email newsletters is leading to a new, important role at news organizations: newsletter editor (Digiday)
As publishers are discovering that email newsletters can be a “reliable way to reach readers,” a new job title is popping up at news organizations: newsletter editor. The structure of the job varies by news organization, though. At Quartz, a small “push team” oversees its main Daily Brief newsletter and other newsletters, a set-up that recognizes that newsletters are “a skill set unto themselves,” Zach Seward says. And at The Washington Post, individual reporters and editors write its more than 75 newsletters, but the overall strategy is managed by a newsletter and alerts editor.
The post Need to Know: July 28, 2016 appeared first on American Press Institute.
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