The Wall Street Journal isn’t striking any deals with Facebook because it doesn’t believe ‘panic and pandering is a strategy’

You might have heard: Publishers are increasingly partnering with Facebook for ventures such as Instant Articles and live video, but those partnerships come with considerable risks

But did you know: In contrast to other news outlets, The Wall Street Journal appears to be more cautious when it comes to partnerships with Facebook. It hasn’t made any deals with Facebook to create live video on the platform, and while other news organizations are publishing all their stories as Instant Articles, WSJ is only offering its technology stories. News Corp.’s senior vice president of strategy Raju Narisetti explains that while other publishers are “willing to subsume their identity underneath the embrace of a large platform,” the WSJ is taking a different approach: “We don’t believe that panic and pandering is a strategy … [News Corp. must] resolve to not mortgage our future for the latest ‘new-new’ seductive feature dangled as a come-hither by those who have no desire to pay for the creation and sustenance of vital journalism.”

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from American Press Institute http://ift.tt/29QOVOD