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You might have heard: News organizations got Trump wrong early on, because they tended to focus on the politicians rather than on the voters they’re serving
But did you know: Heading into the last 100 days of the presidential campaign, journalists should remind themselves what their role is — giving Americans the information they need to vote (Washington Post)
Given the sharp divisions in the country and this year’s presidential election, Margaret Sullivan writes that journalists need to remind themselves of their role in the election as we head into the last 100 days of the campaign. That means giving readers information and letting them draw their own conclusions. Sullivan also writes: “It’s crucial for journalists to listen to voters respectfully and without preconceptions — to try to understand, for example, why a woman might have no interest in voting for Clinton or why a Muslim might support Trump.”
+ Noted: Columbia Journalism Review named Kyle Pope as its next editor and publisher (Columbia Journalism Review); Conservative news website Breitbart News is looking to attract new readers by courting Bernie Sanders supporters (Washington Post); Local Cincinnati TV station WCPO is experimenting with a digital news operation, with a separate staff dedicated to the website (Columbia Journalism Review); The AP is launching a new branded index to measure municipal bond performance, the first time it’s “put its name on a financial markets index [since] Franklin D. Roosevelt was president” (Associated Press)
Business Insider’s strategy for getting 1.5 billion video views a month: Engage people from the second a video starts (Digiday)
Business Insider’s editor-in-chief Nicholas Carlson talked to Digiday’s weekly podcast about how the organization is achieving 1.5 billion video views each month. Key to that strategy, Carlson says, is engaging viewers from the second a video starts. Carlson explains: “The super-hard and super-exciting thing we do is if you don’t start the video with beautiful, engaging photography, it’s not going to work. People are going to keep scrolling. I love that because the things that have always grabbed people in the digital medium are headlines. And with headlines, people can do monkeying tricks. With us, the story starts right there. There’s no baiting into it. You have to keep telling a good story or people will go away.”
India’s The Quint is taking cues from Vice and Mic on how to connect with younger audiences (Journalism.co.uk)
Indian news outlet The Quint is a digital-only outlet that provides news for younger generations in both English and Hindi. Before founding the Quint, co-founders Ritu Kapur and Raghav Bahl say they looked to other news organizations for clues on how to successfully reach younger audiences: “It was clear to us that it was about younger audiences turning to consuming all their news content on hand-held devices. From that presumption, we traveled around to see how this was working outside of India – we went to Vox, Mic.com and other newsrooms and we discovered how the vocabulary of content creation was changing to connect with younger audiences.”
+ Trinity Mirror is implementing a policy where reporters have to get permission to write stories that may receive less than 1,000 pageviews, and digital publishing director David Higgerson explains: “It’s not enough — any more — for us as journalists to say ‘this is important, therefore we’ll do it.’ There is little point in writing something because we think it’s important for readers to know about, but not to think how to get readers to read it in the first place. That might ensure we feel we’ve done our job, but what difference will we have made? In paying attention to audience metrics — and pageviews is just one indicator … we aren’t saying ‘stop doing this,’ we’re saying ‘how do we make more people aware of this?’” (David Higgerson)
If you’re an effective ‘thought leader,’ you’re helping solve a problem or a fill a need with your ideas (Fast Company)
Business leaders tend to think of being a “thought leader” as a marketing strategy — a way of promoting your own ideas and work. But that’s a narrow way of thinking of it, John Rampton writes. A good “thought leader” is helping their audience solve a problem or fill a need with their ideas, and the work they do has the potential to change their industry. Rampton outlines the common problems those looking to establish themselves as “thought leaders” often make, including not taking full advantage of social media and they don’t have an underlying strategy.
Mike Pence says Trump’s campaign will be available to the media, including blacklisted news outlets (Politico)
Donald Trump’s vice presidential candidate Mike Pence says that Trump’s campaign is considering lifting the bans it’s imposed on media outlets including Politico, The Washington Post and BuzzFeed. While he defended his own track record with the media, Pence said in a radio interview on Friday: “We’re going to have those conversations internally and I fully expect in the next 100 days we’re going to continue to be available to the media, whether they’re fair or unfair.”
A cost-benefit analysis of accountability journalism: For every dollar The Washington Post invested in a 1999 series on police shootings, society gained $140 in net policy benefits (Nieman Reports)
Analyzing The Washington Post’s 1999 series “Deadly Force,” James T. Hamilton finds that this sort of accountability journalism doesn’t come cheap to news organizations, but it does deliver “tremendous value” to society. The series led to a drop in fatalities from police shootings, a number Hamilton puts at eight statistical lives saved each year valued at $9.2 million, and the D.C. police department also invested $4.2 million in use-of-force training, putting the net policy benefits at $69.4 million. Divided by the amount the Post invested in the series ($487,000), Hamilton finds that “for each dollar the Post invested in reporting, society gained over $140 in net policy benefits in the first year.”
The post Need to Know: Aug. 1, 2016 appeared first on American Press Institute.
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