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You might have heard: Some speculated earlier this year that BuzzFeed could curtail its news operations to focus on more profitable areas such as video and entertainment
But did you know: BuzzFeed is dividing itself into two distinct departments — BuzzFeed News and BuzzFeed Entertainment (Hive)
BuzzFeed announced Tuesday that it is dividing into two as part of a company-wide reorganization. The two groups will be BuzzFeed News and a newly formed BuzzFeed Entertainment Group, a move that Emily Jane Fox writes is “aimed at solidifying its dominance in digital video.” While BuzzFeed Entertainment will serve as the umbrella for all entertainment content, BuzzFeed News will expand under Ben Smith, bringing its health team, global news operation, and video news under his leadership. Jonah Peretti says the reorganization puts BuzzFeed in the position “to become something like the Paramount of the 21st century — an entertainment conglomerate built to be consumed quickly and everywhere.”
+ Noted: Pinterest acquires Instapaper: Instapaper will continue to operate as a separate app, but its team will work on both Instapaper and Pinterest (The Verge); Google says it will start penalizing publishers with “intrusive interstitials” on mobile in 2017 (Search Engine Land); FBI says it’s investigating a hack of NYT and other news organizations believed to be carried out by hackers associated with Russian intelligence (CNN) and NYT confirms that its Moscow bureau was the target of a hacking attempt, but says there’s no evidence that the hackers were successful (New York Times); Facebook is testing autoplay videos with sound (Mashable)
How The Hill, a publication with an older audience, is using Snapchat to cover the election (Digiday)
At first glance, The Hill’s decision to jump on Snapchat might seem a bit odd, Max Willens writes: According to comScore data, three-quarters of The Hill’s audience is 35 years old or older, with 42 percent of its audience over the age of 55. But, The Hill is publishing about four stories and fielding about 150 chats from viewers each week, Willens reports. The Hill’s director of emerging platforms Taylor Lorenz says that there’s millions of people on Snapchat who may not already be part of The Hill’s audience, but have an interest in what it’s publishing: “It’s not the stereotypes. Our audience is the kind of Millennials that flood DC every summer for Capitol Hill internships.”
After facing challenges in non-English speaking markets, NYT will expand into Australia and Canada (Nieman Lab)
As part of its $50 million international expansion, The New York Times is planning on expanding into Australia and Canada, Politico’s Joe Pompeo reports. In 2012, NYT tried to expand into China, India and Brazil, all of which offered large audiences but produced significant challenges including government censorship and language barriers. That makes Australia and Canada particularly smart choices, Joseph Lichterman writes, because both countries speak English and are facing the same sorts of challenges that American newspapers are dealing with.
+ Platforms like Facebook by 2026 will bring in as much as £450 million per year that could have gone to the U.K. news industry, a new report from strategy consultants OC&C suggests (Guardian)
How Twitter became the ‘angry social network’ (Fast Company)
“Google has search. Facebook has the social network. Twitter has the angry social network,” Postlight’s Paul Ford wrote last month. To understand how Twitter got to the point of being the “angry social network,” Fast Company takes a look back at the social network’s history. From the beginning, Twitter emphasized that users could control what they see on their timelines — meaning that abuse wasn’t being systematically highlighted. But two changes by Twitter allowed abuse to get more attention: First, notifying users whenever another user mentions them, and second, showing all replies to a tweet underneath the original tweet.
Jeff Jarvis: Native advertising isn’t the savior some thought it would be (Medium)
The industry has been quick to declare new developments the solution we’ve all been looking for, Jeff Jarvis writes, with native advertising being one of the most recent potential solutions. But native advertising isn’t a cure-all for the newspaper’s industry problems for four reasons, Jarvis writes: The ROI is debatable, competition is increasing, it’s expensive to produce, and it’s getting more challenging for it to reach a big enough audience.
Nearly all newsrooms are monitoring metrics, but many aren’t acting on those metrics, a new report finds (MediaShift)
According to a new report from the Engaging News Project, most newsrooms are monitoring metrics, but many are missing out on opportunities to learn from the data they’re collecting. The Engaging News Project surveyed 525 news editors and directors from U.S. news organizations, finding that 87 percent of those news organizations monitor website metrics such as pageviews or unique visitors, but fewer newsrooms were using analytics to solve problems. And, more than 1 in 10 news organizations surveyed said they didn’t monitor website metrics at all.
The post Need to Know: Aug. 24, 2016 appeared first on American Press Institute.
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