What Hearken means when it talks about engagement: Members of the audience are responsive to newsrooms, and newsrooms are responsive in return

The news industry can’t seem to agree on what exactly “engagement” means. So, Jennifer Brandel is defining what Hearken means when it talks about “engagement”: “Engagement happens when members of the public are responsive to newsrooms, and newsrooms are in turn responsive to members of the public.” Brandel says to determine if there’s actual engagement going on, newsrooms should ask themselves, “What role does your audience play in your journalism?” If there isn’t a meaningful answer, Brandel says, there’s likely not meaningful engagement happening.

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from American Press Institute http://ift.tt/2bPgJjK