Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: The New York Times is buying online consumer guide The Wirecutter for more than $30 million (Recode)
But did you know:The Wirecutter’s business model is built on affiliate links rather than advertising, making it somewhat immune to the whims of the industry (15 Minutes in the Morning)
“The breakthrough is Brian Lam launched a new content site in 2011 that wasn’t ad supported, instead opting for supporting it via Amazon affiliate fees from purchases,” Matt Haughey writes. “Wirecutter and Sweethome were steadily increasing their revenue over the years as the ad-supported content business has been slowly burning down. Brian doesn’t lose money if readers use ad blockers to protect their bandwidth and security. … Even the NYT is reporting losses year after year from advertising so it’s a smart move to bring Brian’s sites into the organization and explore other options to support great tech journalism.”
+ The New York Times says it’s planning to expand The Wirecutter through new product verticals and says it won’t place the site behind a paywall (Politico Media)
+ Noted: The Evergrey launches as a daily email newsletter in Seattle (WhereByUs), the latest product from Miami local news site The New Tropic’s parent company WhereByUs (Nieman Lab); Atavist adds tools for building full websites, in addition to its set of tools for stories (Atavist); Los Angeles-based education site The LA Report is relaunching under The 74, and is adding a mirror Spanish language site as it starts to attempt more original Spanish-language reporting (Nieman Lab); Patch launches its 1,000th site in the United States in Manhattan, Ill. (Patch)
Tips for covering research from think tanks (Journalist’s Resource)
Think tanks are often sources of valuable policy research, but journalists should also be aware of potential conflicts of interest. Journalist’s Resource has compiled a tip sheet for journalists covering think tank research, with resources from how to track down a think tank’s 990 form to explanations of how to identify a conflict of interest to questions to ask yourself when reporting on think tanks.
IAB: Trans-Pacific Partnership will benefit global digital advertising (Adweek)
The Trans-Pacific Partnership has come under criticism from both Trump and Clinton, but the Interactive Advertising Bureau’s executive VP of public policy Dave Grimaldi says the TPP could have benefits for digital advertising. Grimaldi explains that Chapter 14 of the agreement, which addresses digital trade and electronic commerce, requires that participating countries “allow the cross‐border transfer of information by electronic means, including personal information, when this activity is for the conduct of the business of a covered person.” That’s important, Grimaldi writes, because countries like Vietnam and South Korea have passed restrictive laws on how citizens’ data can be stored and used, and those laws could prevent publishers in other countries from accessing content and restrict how data is used in ad targeting worldwide.
More than a third of social media users are worn out by the amount of political content they see, Pew finds (Pew Research Center)
The election might still be a few weeks away, but a new report from the Pew Research Center finds that some social media users are worn out by the amount of political content they see: 37 percent of social media users said they were “worn out,” almost twice as much as the 20 percent who said they like seeing political posts and discussions. Another 41 percent said they didn’t feel strongly one way or another. Plus, 59 percent of social media users said their interactions with people with opposing political views on social media are “stressful and frustrating,” and 64 percent said those encounters leave them feeling “as if they have even less in common than they thought.”
Claims of media bias are inherently flawed, because bias itself is a perception (Poynter)
Is media bias really rampant? To answer that question, Melody Kramer asked someone who studies it for a living, University of Connecticut professor Dave D’Alessio. Here’s what D’Alessio has to say: “Broadly speaking, I don’t trust anybody that says the media are biased because the very nature of bias is that it’s a perception — it’s something that people see and they base it on what they see. There’s something called a hostile media effect. Basically whenever people are engaged in an issue — and there’s no one more engaged than a presidential candidate — they see coverage as biased against their position, no matter what is it.”
+ Understanding bias as something to be managed not avoided, and methods for managing bias
After turning off autoplay videos, marketers on Snapchat are seeing dramatic declines in views, but engagement is staying steady (Digiday)
Snapchat recently released an update that stopped Stories from autoplaying. Now, marketers are reporting declining view counts: On Twitter, Alex Brooks said view counts for the brands he works with have dropped by 35 to 40 percent. But, Yuyu Chen reports than marketers aren’t adjusting their strategies and Snapchat isn’t adjusting its pricing because engagement is staying steady: “Our Snapchat views have decreased a bit since the change, but we’re not changing our strategy because engagement actually hasn’t decreased for us,” said an anonymous online retailer. “We’re still seeing the same number of followers who are chatting us directly or taking screenshots of our Snaps.”
The post Need to Know: Oct. 26, 2016 appeared first on American Press Institute.
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