'Wonder Woman' Partnered With Think Thin In Tone-Deaf Branding Move

In an attempt to promote the upcoming “Wonder Woman” action movie, Warner Bros. partnered with the organic food brand Think Thin to send a very conflicting message to women.  

An image of Think Thin snacks on display with a Wonder Woman promotion made the rounds on Twitter last week, causing people on social media to wonder why an action movie with a powerful woman lead would also promote the dangerous idea that thin is synonymous with healthy.  

.@thinkthin has partnered with the Warner Bros. Pictures Wonder Woman.https://t.co/lnEL4zHCdQ http://pic.twitter.com/AMLwoNxiQE

— Grocery Headquarters (@Grocery_HQ) April 24, 2017

Twitter users were, as usual, quick to react, with many calling out Warner Bros. and DC Comics for the conflicting message:

When you see the new Wonder Woman movie partnering with some brand called "think thin"

Waiting for internet reaction like http://pic.twitter.com/eGYjUcmjm3

— E. Latimer (@ELatimerWrites) May 4, 2017

#WonderWoman on goddamn Think Thin bars. Just what women & girls need. Won't be supporting that bullshit @wbpictures. https://t.co/qsLzTEhYqs

— Katia Fowler (@katiapfowler) May 4, 2017

@Grocery_HQ @thinkthin Wow I am disgusted. If it was "think healthy" ok maybe but think THIN? Fuck that. Wonder Woman ain't here for body shaming

— Laura Benson (@CrownsAndLace) May 5, 2017

@Grocery_HQ @thinkproducts @thinkthin #WonderWoman partnering with brand titled Think Thin with this ridiculous ideal of thiness is the opposite of empowering @wbpictures

— Katelynn Mudgett (@KatelynnMudgett) May 3, 2017

@dcwomenkicknass This enraged me. Male characters marketed to hell & back, Wonder Woman on a diet bar called Think Thin. Unacceptable.

— (((CheshireKaz))) (@CheshireKaz) May 5, 2017

Proof that @DCComics did not make Wonder Woman for women fans or give a fuck about women fans.
THINK THIN !?!?! FUCK OFF @DCComics https://t.co/yAFxNPmsFz

— Jen J Walker (@LucindaLunacy) May 5, 2017

h/t The Mary Sue

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