Datsun brand likely doomed as Nissan right-sizes from Ghosn's grand plan

Filed under: Earnings/Financials,Plants/Manufacturing,Tokyo Motor Show,Nissan

Nissan Motor Co Ltd is likely to axe its Datsun brand, drop some unprofitable products and close a number of assembly lines worldwide as it seeks to boost profits by getting smaller, two company sources with direct knowledge of the matter said. Known internally as the "performance recovery plan", the proposed steps mark a sharp break with Nissan's strategy under ousted leader Carlos Ghosn, who pursued ambitious vehicle sales targets in the United States and other major markets. The plan is the

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Datsun brand likely doomed as Nissan right-sizes from Ghosn's grand plan originally appeared on Autoblog on Wed, 23 Oct 2019 08:58:00 EDT. Please see our terms for use of feeds.

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