Trinity Mirror is experimenting with “FreeWall,” an ad format that asks users to interact with an ad halfway through an article before they can read further. Users on both desktop and mobile will be asked to interact with the FreeWall ads, and they can continue reading free of charge afterward. FreeWall ads will be shown to users once a month in exchange for free access to content for the next month. Trinity Mirror’s strategy director Piers North says one of the goals of FreeWall is to monetize its mobile audience better.
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from American Press Institute http://ift.tt/1IcGHac
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