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7/31/15

Why Vine became part of the entertainment industry rather than ‘Instagram for video’

When Vine launched two years ago, it was expected to be the “Instagram for video,” but it’s ended up more as part of the entertainment industry as it attracts content creators who are looking to entertain rather than share parts of their life. With that shift, Vine has changed its focus to support those creators as well as users who are interacting with Vines rather than posting their own. Among the changes Vine has released that focus on viewers’ experience is a feature called “favorites” that sends users push notifications when accounts they follow publish new Vines and optimizing the app for high-quality video despite the upload times.

+ Earlier: How newsrooms used Vine in its first year

The post Why Vine became part of the entertainment industry rather than ‘Instagram for video’ appeared first on American Press Institute.



from American Press Institute http://ift.tt/1Ixz7L9

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