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You might have heard: New York Times’ NYT Now app was recently made free, trading paid subscriptions for brand sponsorships (TechCrunch)
But did you know: NYT Now only had 20,000 paying subscribers at $8/month, short of its goal of 200,000 subscribers (Wall Street Journal)
Before going free in May, New York Times’ slimmed-down NYT Now app only had 20,000 subscribers paying $8/month for the app, far short of the paper’s goal of 200,000 subscribers. The app is designed to appeal to younger readers with curated, shorter stories and a lower price point. Lukas I. Alpert says NYT’s decision to make NYT Now free signals a change in its digital strategy as it courts younger readers with free content rather than trying to turn them into subscribers right away.
+ Noted: American Journalism Review will cease publication, and its archives will remain available online (Poynter); Rolling Stone appoints Men’s Journal editor Jason Fine as managing editor, succeeding Will Dana who is leaving the magazine following controversy around its campus rape story (New York Times); Salon.com recognizes its editorial staffers’ request to form a union, ending a monthlong standoff between writers and managers (International Business Times); LinkedIn is looking to build a syndicated content network with content people are publishing for free on the social network (Re/code); New York Times built a tool that suggests article tags in real time (Nieman Lab)
How 5 news organizations are approaching podcasts (Journalism.co.uk)
Podcasts are undeniably popular right now, and many news organizations are exploring what kinds of storytelling work in podcast form. At Quartz, host of Actuality podcast Tim Fernholz says they try to make the podcast “a deeper dive into a topic than people might normally get,” which means the podcast is “more than just reporters talking” and requires getting interviews with people involved with the story.
Following the launch of its Arabic edition, Huffington Post promises to protect its contributors (International Journalists’ Network)
Huffington Post’s new Arabic language edition called HuffPost Arabi will cover a particularly dangerous area for journalists, but Arianna Huffington says the organization will protect its contributors to the Arabic edition. Huffington Post will provide legal support and coverage on the Huffington Post for any contributors who are persecuted due to opinions published on the site. Huffington says: “One of the reasons why we are going to be based in London and Istanbul is to make it clear avoiding any kind of censorship and control is absolutely key to our coverage.”
Yahoo is buying social shopping site Polyvore, which could help link ads to sales (Advertising Age)
Yahoo has agreed to acquire Polyvore, a social shopping site similar to Pinterest that allows users to post fashion items, create and share outfits, and buy items online from partner retailers. Tim Peterson says the acquisition will help Yahoo sell ads as they can be linked to specific products and provide data on people’s shopping habits, which Google and Facebook are experimenting with through e-commerce as well. Yahoo Style and Yahoo Beauty both feature many products that can be bought online, and Polyvore could be integrated into that coverage as well.
The real issue in the ad blocker debate is that users are being exploited (Monday Note)
Users feel cheated by advertising, Jean-Louis Gassée writes, as advertisers collect data, track users and interfere with the reading experience. Gassée says users are “being exploited — and it’s not even done nicely,” which is causing a lack of trust that publishers can’t afford. Gassée says: “Publishers who rise to condemn new (and still unproven) ad-blocking features on iOS and OS X ought to ask themselves one question: Who needs whom the most?”
News app users are the most loyal, according to a new mobile ad report (Nieman Lab)
While most smartphone users in the U.S. start their day with a social media app and end it with an entertainment app, a new report from Opera Mediaworks says apps classified as “News & Information” are the category to which users are most loyal. The report says: “This category had the most consistent first and last app of the day usage across the entire month. It also had the smallest relative change in its audience size between morning and evening.”
+ A Q&A with The Marshall Project’s Bill Keller on the future of traditional news organizations: “Places like Huffington Post, BuzzFeed and Vice — they are placing their bets on whether they can cover anything and make it interesting. A lot of that they cover by aggregating old media and they are going to run out of old media eventually if newspapers keep dying off. Then you wonder, who are they going to aggregate?” (WWD)
The post Need to Know: Aug. 3, 2015 appeared first on American Press Institute.
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