Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: “Following metrics too closely is corruptive to good quality journalism … if you’re following the wrong metrics,” Chartbeat CEO Tony Haile says
But did you know: Real-time analytics gives the audience more control over what gets covered, Jim VandeHei and Mike Allen say (New York Times)
With real-time analytics, reporters and editors know in the moment how readers are responding to their work, what kinds of devices they’re reading on, and how long they’re sticking around. With those analytics featured prominently in newsrooms, the audience has more power than ever over what stories get covered, Jim VandeHei and Mike Allen say (both of whom recently left Politico to start a new media company). But that doesn’t necessarily mean that important stories are on the way out. VandeHei says: “I’m not saying you let the audience dictate everything, but a smart, aggressive, forward-leaning media company is going to write what it thinks is important and its audience thinks is important.”
+ Noted: The deadline for preliminary bids for Yahoo is today, and WSJ reports that Verizon is leading as some bidders including Time Inc. drop out (Wall Street Journal); The New York Times wasn’t asked to work on the Panama Papers because it had previously resisted an ICIJ requirement on a previous project to operate as co-equal members of a large team (New Yorker); As a way to bring in new revenue, Gawker may partner with Univision to create Spanish-language versions of Gizmodo and Lifehacker (Fortune); With $600,000 from the Knight Foundation, the Knight Center for Journalism in the Americas will expands its Massive Open Online Courses (Knight Foundation)
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A new understanding: What makes people trust and rely on news
We’re releasing new research that shows that trust and reliability in news can be broken down into specific factors that publishers can put into action and consumers can recognize. The study — a product of our Media Insight Project partnership with the Associated Press-NORC Center for Public Affairs Research — also finds that several digital factors, including navigability and load times are critical in determining whether consumers consider a publisher competent and worthy of trust.
To build a chatbot people want to interact with, allow the chatbot to turn to humans for help (MIT Technology Review)
Facebook Messenger bots are here, and news organizations including The Washington Post are working to create bots to interact with people and distribute news. But how can news organizations create a chatbot that people will want to interact with and that will be useful? Messaging app Kik’s director of platform services Paul Gray says the best bots are the ones that recognize their limitations and turn to humans for help sometimes: “A pitfall is trying to do too many things at once. You should start off small and simple.”
In a trial ban on ad blockers, France’s Le Figaro got 20 percent of readers with ad blockers enabled to whitelist the site (Digiday)
After a weeklong trial ban on ad blockers, French newspaper Le Figaro will continue to prevent users with ad blockers enabled from accessing its site. During the trial, Le Figaro says it got 20 percent of users with ad blockers enabled to whitelist the site, and another 5 percent opted to pay for subscription offer without any advertising. When a user with an ad blocker visited the site during the trial, the article text was blurred, with a message reading “Display problem on our site? It’s probably your ad blocker. Disable it to continue reading.”
How to successfully nudge users toward a specific action or goal, such as signing up for a subscription (Harvard Business Review)
“Nudge” marketing tries to steer the user to a specific action that the marketer may believe is good for the individual or simply to increase sales. But to successfully use nudge marketing, Utpal M. Dholakia writes that there’s several pitfalls to watch out for, including making sure your messaging isn’t condescending and getting the message just right, as a message that’s too strong or too weak can backfire.
Is the White House press corps still necessary? (Columbia Journalism Review)
Once a staple of the beat, daily exchanges between the president and the reporters who cover him are becoming less common, Patrick J. Sloyan writes. And as the number of reporters who cover the White House grow smaller, Sloyan asks, do we still need the White House press corps anymore? Investigative journalist Seymour Hersh says we may not: “I’ve never seen the White House press corps so weak. It looks like they are all angling for invitations to a White House dinner.”
+ The Economist’s Paul Rossi on why news organizations need to balance revenue models and to escape the idea that everything on the internet should be free: “You look at The Guardian seemingly unable to bring itself to say the words ‘paid content.’ The belief has always been we have to extract the value where we create the value. People give us money for an hour’s entertainment. That’s across any platform” (Digiday)
Margaret Sullivan’s parting advice for the NYT: Keep clickbait at bay and put watchdog journalism at the center (New York Times)
Margaret Sullivan’s tenure as New York Times public editor has come to an end. In her last column, Sullivan offers her advice for the NYT going forward, based on what she’s heard from its readers. Her advice includes: Remember that speeds kills in reporting, accountability and watchdog journalism should be at the center of what the NYT does, prioritize line editing and copy editing even as costs may be cut, and above all else, protect its credibility with its readers.
+ The things Sullivan says she won’t miss about NYT include “New York Times Exceptionalism” and the defensiveness of the editors and reporters, but she says she will miss the strong support she received from editors and the readers who she was advocating for (New York Times)
The post Need to Know: April 18, 2016 appeared first on American Press Institute.
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