Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Daily email newsletter theSkimm curates the news in a digestible fashion for its audience of busy professional women, creating a network of “Skimm’bassadors” who have fueled its growth
But did you know: Email newsletter theSkimm is launching a paid subscription product (Wall Street Journal)
Email newsletter theSkimm is moving into paid subscriptions with a new product called Skimm Ahead. Priced at $2.99 per month, theSkimm iPhone app will automatically update subscribers’ calendars with important things going on in the world. For example, a Skimm Ahead subscriber may have had a reminder on their calendar for tax day or for the release of the new season of “Unbreakable Kimmy Schmidt.” Co-founder Carly Zakin says: “If the daily Skimm is about what already happened, this is about what will happen.”
+ Noted: This year’s Pulitzer Prize winners were announced on Monday: Winners include The Los Angeles Times for its coverage of the San Bernardino shooting and The Tampa Bay Times for its reporting on the failures of some local schools (Pulitzer Prizes); Mashable’s new chief content officer Greg Gittrich clarifies in a memo to staff that the site will still cover news (Mashable HQ); Facebook is expected to offer in-stream ad options for publishers who use Facebook’s live-streaming feature (Digiday); Verizon and Hearst jointly purchase Complex Media, which was valued between $250 million and $300 million (Mashable); ESPN’s The Undefeated will launch on May 17 (@TheUndefeated, Twitter)
How La Presse is making ads an enjoyable part of the tablet reading experience (Digiday)
After going all in on its tablet edition, La Presse’s experiment is paying off: Half of the print paper’s daily readers have transitioned to the tablet edition, which receives 255,000 daily opens, the paper says. To justify charging advertisers a higher CPM for tablet ads, La Presse is trying to make ads an enjoyable part of the reading experience. One way it’s doing that is by making the ads highly interactive: Advertisers can choose from 26 different kinds of interactions, and La Presse created a kit for advertisers to repurpose existing elements for new tablet ads.
UK newspapers are enacting paywalls, while still trying to remain relevant to their readers (NPR)
“You could get an enormous audience of tens of millions of people reading your stuff, but you wouldn’t actually get enough money to sustain journalism and the work that we do,” Times of London assistant editor Tom Whitwell says. Driven by the goal of sustaining their journalism, leading papers in the U.K. are enacting paywalls, while still working to remain relevant online. Talking to NPR’s All Things Considered, Whitwell says that by enacting a paywall at the Times of London, editors feel less pressure to cover “buzzy” stories on topics such as celebrities for traffic, because they know their paying readers value their journalism.
+ Earlier: API’s research on the current landscape of digital subscription models at U.S. newspapers
+ What publishers need to know about the EU’s new data laws: While the laws won’t go into effect until 2018, the laws will have some international jurisdiction and could allow publishers to block content from users who do not agree to give up their data, but publishers will need to get renewed permission from their readers (Digiday)
Stereotyping Millennials in the workplace can hold your organization back from innovation (Inc)
Dr. Jessica Kriegel, author of “Unfairly Labeled: How Your Workplace Can Benefit From Ditching Generational Stereotypes,” argues that generational stereotyping in workplaces creates unfair biases, often with no clear evidence to support the stereotypes. Importantly for employers, holding an inaccurate view of Millennials will hold your organization back from innovation, as many Millennials (and non-Millennials) come in with fresh ideas about new ways to do things.
As publishers fight back against ad blockers, they shouldn’t push back on anti-tracking tools (Doc Searls Weblog)
Publishers have reason to want users to stop using ad blockers, but in that fight, they shouldn’t also try to get users to stop using anti-tracking tools, Doc Searls says. Searls writes: “Like most readers, I want publishers to make money. But I also believe publishers don’t need to to track me in ways I neither like nor approve. They can give me ads on their pages that are perfectly safe, just like the ads that have funded print magazines for the duration. Those are … more valuable, because they send clear creative and economic signals, uncompromised by suspicions of surveillance and other forms of bad acting.”
+ Why BuzzFeed’s exploding watermelon won’t destroy journalism: Publications like The New York Times have been writing about lighter, fun subjects for decades, without any eroding of their core values (Politico)
The Coral Project is creating a comprehensive list of all the news organizations that have shut down their comment sections (Coral Project)
As part of its mission to transform online communities, The Coral Project is keeping track of which news organizations have shut down their comment sections and why. The Coral Project is encouraging people to identify news organizations they know of that have ended their comment section, and include information about why the news organization closed comments and what actions they took after that.
The post Need to Know: April 19, 2016 appeared first on American Press Institute.
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