When deciding where to expand internationally, BuzzFeed’s vice president for international Scott Lamb says they closely examine the market to look for “big trends that speak well to what BuzzFeed is and does.” In Mexico, that was the fact that the country spends the second-highest amount of time on social media in the world. Once the websites are launched, BuzzFeed has typically started with their “buzz” content rather than news, which Lamb says helps them understand their new market. But as BuzzFeed moves into new markets, Lamb says that approach may change: “If we see an opportunity in news, and we see that we can, even with a fairly small team, make a meaningful contribution to the news ecosystem in any country, then we’ll start doing that as well.”
The post How BuzzFeed approaches international expansion: Examine the markets, start with buzz appeared first on American Press Institute.
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