Randy Hlavac, founder of Marketing Synergy Inc. and instructor at Northwestern University’s Medill School, says the biggest problem facing journalists today is that they do not take advantage of all the social media resources available to them. At the Society of American Business Editors and Writers conference in Chicago this weekend, Hlavac said the goal of social media should be connecting with experts on a subject through influencers. To build your social media presence with those influencers, Hlavac recommends paying attention to what they’re talking about, building positive relationships by providing useful information, participating in conversations where your expertise is relevant, and sharing the content you create with those influencers.
+ More from this weekend’s SABEW conference: New data tools for business journalists from the U.S. Bureau of Economic Analysis, including consumer spending by state and quarterly GDP by state and industry (Talking Biz News)
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