iHeartMedia, the largest radio broadcaster in the US, is moving into podcasts

You might have heard: Podcasts are “back,” and several factors are contributing to their recent growth, including better podcast apps and faster connections so podcasts can be downloaded anywhere

But did you know: Inspired by the success and large audience of serial, the largest terrestrial radio broadcaster in the U.S. has plans to move into podcasts. iHeartMedia, with 858 stations and 245 million listeners each month, told advertisers it will be creating more original content, including video and podcasts. The podcasts announced included ones with actors such as Jared Leto and Jaime Pressly on topics like pop culture and video games. Chief marketing officer for iHeartMedia Gayle Troberman says: “Serial was a wakeup call — that we loved — because we have all this research to show the power of audio.”

+ A preview of five proposed iHeartMedia podcasts (Adweek)

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from American Press Institute http://ift.tt/1GzRKhv