Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Podcasts are “back,” and several factors are contributing to their recent growth, including better podcast apps and faster connections so podcasts can be downloaded anywhere
But did you know: iHeartMedia, the largest radio broadcaster in the US, is moving into podcasts (Quartz)
Inspired by the success and large audience of serial, the largest terrestrial radio broadcaster in the U.S. has plans to move into podcasts. iHeartMedia, with 858 stations and 245 million listeners each month, told advertisers it will be creating more original content, including video and podcasts. The podcasts announced included ones with actors such as Jared Leto and Jaime Pressly on topics like pop culture and video games. Chief marketing officer for iHeartMedia Gayle Troberman says: “Serial was a wakeup call — that we loved — because we have all this research to show the power of audio.”
+ A preview of five proposed iHeartMedia podcasts (Adweek)
+ Noted: Time Inc. starts outsourcing by moving six positions to Malaysia (FishbowlNY); BuzzFeed hires Craig Silverman to lead BuzzFeed Canada (Globe and Mail) and Silverman’s real-time rumor tracker Emergent is no longer being updated (Poynter); Alexis Madrigal named editor-in-chief at Fusion, and three others move into new roles (Capital New York); Journalism industry gets dedicated domain extension with .press (International Journalists’ Network); Online News Association awards $35,000 to 11 projects designed to “hack” journalism education (Online News Association)
How to better utilize social media in business reporting (Talking Biz News)
Randy Hlavac, founder of Marketing Synergy Inc. and instructor at Northwestern University’s Medill School, says the biggest problem facing journalists today is that they do not take advantage of all the social media resources available to them. At the Society of American Business Editors and Writers conference in Chicago this weekend, Hlavac said the goal of social media should be connecting with experts on a subject through influencers. To build your social media presence with those influencers, Hlavac recommends paying attention to what they’re talking about, building positive relationships by providing useful information, participating in conversations where your expertise is relevant, and sharing the content you create with those influencers.
+ More from this weekend’s SABEW conference: New data tools for business journalists from the U.S. Bureau of Economic Analysis, including consumer spending by state and quarterly GDP by state and industry (Talking Biz News)
A British newspaper relaunches with a focus on printing content from readers (HoldTheFrontPage)
A relaunch of U.K. newspaper Burton Mail is bringing more pages and extra sections, but the newspaper’s editor Emma Turton is emphasizing the role of readers in the newspaper’s future. With the relaunch and redesign, Turton says the staff will be able to create more interesting pages and give readers more of a voice. An editorial on Burton Mail’s website says its aim is print photographs and columns sent in by members of the community, with readers using the paper as their “platform to congratulate, challenge, promote and publicize.”
+ Resources for journalists reporting on the earthquake in Nepal: Gramfeed to track GPS-located photos in Nepal, GoogleIndia to search or post the name of a person who is missing or who was found, and Reported.ly for video and first-hand accounts (Poynter)
How to stay creative when working on deadline (Fast Company)
When on deadline, creativity can be stifled under the pressure of meeting the deadline. To stay creative while working on deadline, put together a brainstorming session and move past the notion that it matters who came up with an idea. If the ideas aren’t coming, get an outside perspective, whether that’s from an editor or someone else in the newsroom.
+ Why employees should be kept informed of company finances: Employees will have a better idea of how they’re affecting revenue and what they can do to help the company’s financial situation (Inc.)
Why not verifying sources might be an even bigger problem in online news (New York Observer)
Journalists have always been dependent on sources to supply facts and establish the truth of a story, but journalist Ryan Holiday says the issue gets more complicated when the Internet is a factor. Journalists who post open calls seeking sources for a story, and don’t aggressively verify the facts those sources come offering, create “endless opportunities for marketers, pranksters, and propagandists to slip in and twist things to their liking.” Similar problems arise when journalists tap pools of “experts” who have handily volunteered for media punditry, often because they have personal agendas to advance.
+ Could the unionization of Gawker editorial employees lead to a comeback of unions? (Fast Company)
Survey: Majority of Americans don’t trust media or advertising (Advertising Age)
According to a survey commissioned by the American Association of Advertising Agencies, nearly half of Americans don’t trust any news source. Only 10 percent of those surveyed said newspapers practice integrity, with 6 percent for cable news. Advertising and marketing came in dead last with 4 percent saying advertisers and marketers practice integrity, behind both the federal government (7 percent) and Congress (6 percent). When asked why the media lies, 69 percent said it’s in order to sell more effectively, whether what’s being sold is products, the brand or ideas.
+ Earlier: API’s research shows about 4 in 10 Americans “mostly” or “completely” trust the information they get directly from news organizations
+ David Leonhardt defends the listicle: Listicles aren’t inherently silly, and a big block of text isn’t the only good way to deliver information (New York Times)
The post Need to Know: April 27, 2015 appeared first on American Press Institute.
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