According to a survey commissioned by the American Association of Advertising Agencies, nearly half of Americans don’t trust any news source. Only 10 percent of those surveyed said newspapers practice integrity, with 6 percent for cable news. Advertising and marketing came in dead last with 4 percent saying advertisers and marketers practice integrity, behind both the federal government (7 percent) and Congress (6 percent). When asked why the media lies, 69 percent said it’s in order to sell more effectively, whether what’s being sold is products, the brand or ideas.
+ Earlier: API’s research shows about 4 in 10 Americans “mostly” or “completely” trust the information they get directly from news organizations
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from American Press Institute http://ift.tt/1z5xulb
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