Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Digital advertising online and via mobile passes broadcast TV for the first time ever as 68 percent of people follow breaking news on their smartphones
But did you know: Mobile is now the majority of traffic for most news sites, but leads to less time spent on site (Pew Research Center)
At the start of 2015, 39 of the top 50 digital news websites have more traffic to their websites and applications from mobile than desktop, according to Pew Research Center’s State of the News Media 2015. But for every 50 news sites, Pew found only 10 have mobile visitors who spend more time on the site than desktop users. For 15 of the top 50 news sites, the time spent on mobile and desktop was roughly equal, and for half, the time spent was less for mobile than desktop.
+ Pew’s report ranks top online-only news sites, with Huffington Post and BuzzFeed at the top (Poynter) and the outlook for newspapers from Pew is still “gloomy” with a 4 percent drop in print ad revenue (Nieman Lab)
+ Noted: Businessman Reade Brower purchases MaineToday Media, which owns Portland Press Herald, the Maine Sunday Telegram, the Kennebec Journal and the Morning Sentinel (Bangor Daily News); NBCUniversal is working with AOL to cross-promote and co-produce web and TV video content (Deadline Hollywood); Vice will get its own TV channel, replacing A&E Networks’ H2 (New York Post); SoundCloud’s podcasting features are now open to the public (TechCrunch)
API UPDATE
New fact-checking research: False information floods Twitter; many Americans ‘confidently wrong’
Today we are releasing research that shows that false information on Twitter overpowers efforts to correct it by a ratio of 3 to 1. The research is part of a series through API’s Fact-Checking Program and examines people’s misconceptions about important facts, whether those misconceptions can be corrected and the ability of journalists to battle bad information.
How freelancers make money from Snapchat while telling stories (PBS MediaShift)
Although content on Snapchat disappears after viewing, freelancers are using the platform to tell stories and make money in the process. One freelancer says he uses Snapchat to drive traffic to his website and higher engagement on Instagram by showing a different side of his personality. Despite the fact many bigger brands are moving to Snapchat, the platform doesn’t reveal many metrics and there isn’t a good way to measure how effectively you’re using it. However, another freelancer says this can be a good thing because no one else can see how much engagement you get from a post either, giving users room to experiment.
+ Baltimore coverage lessons: Guidelines from NPR’s standards & practice editor Mark Memmott on how to talk about Baltimore: “Avoid referring to the people in Baltimore who have injured police officers, started fires, looted stores and vandalized properties as simply ‘protesters’” (NPR Ethics Handbook); Baltimore shows the importance of quickly verifying images from readers (Medium); How different news organizations are covering Baltimore (Poynter) and how one journalist used live-streaming to “just let the truth come out” (Streamalism)
How BuzzFeed approaches international expansion: Examine the markets, start with buzz (Nieman Lab)
When deciding where to expand internationally, BuzzFeed’s vice president for international Scott Lamb says they closely examine the market to look for “big trends that speak well to what BuzzFeed is and does.” In Mexico, that was the fact that the country spends the second-highest amount of time on social media in the world. Once the websites are launched, BuzzFeed has typically started with their “buzz” content rather than news, which Lamb says helps them understand their new market. But as BuzzFeed moves into new markets, Lamb says that approach may change: “If we see an opportunity in news, and we see that we can, even with a fairly small team, make a meaningful contribution to the news ecosystem in any country, then we’ll start doing that as well.”
+ Bloomberg Europe launches as the first in a set of new regional digital brands (Campaignlive)
9 tips for providing better feedback (Inc.)
Providing feedback is how a team learns and grows, but it’s more than passively communicating or a one-way coaching. Know the right time to give feedback, such as after a small victory, but avoid giving feedback after a big win or a big loss. Listen before giving feedback to understand the other person’s perspective, and criticize the behavior rather than the person. Be specific, both in your criticisms and compliments.
Why Google’s Digital News Initiative in Europe is good for publishers (Guardian)
Google’s Digital News Initiative will help publishers think differently and act on new ideas, The Guardian’s general manager of new digital businesses Matt McAlister says. Without a system for reinventing the way you work and supporting inevitable failures, McAlister says publishers will only change incrementally and be unable to keep up with the rapid changes in journalism. With Google’s financial support, European publishers will have the ability to substantially change and experiment. McAlister says: “Given the challenges journalism is up against in the world, investing in new ideas is going to do a lot more for the trade than costly and destructive legal battles.”
+ Earlier: Google partners with publishers in Europe to launch Digital News Initiative
Jonah Peretti: ‘Publishers shouldn’t care where people watch their content’ (Mumbrella)
BuzzFeed’s founder Jonah Peretti says publishers are too focused on social media as a driver of traffic and are missing out on opportunities to reach audiences within the platforms. At BuzzFeed, 49 million people click-through from Facebook each month, but the number of people who saw BuzzFeed content “in-stream” on Facebook was 11 billion. Peretti: “So long as we can have scale and impact, we don’t care where people are consuming their media.”
+ Melody Joy Kramer talks to an MIT student about digital change in his college newsroom and his advice: “You’ve probably been told to ‘learn to code’ already, so I will add the corollary to that: learn to talk about code. Even if you can’t implement something, basic code literacy and algorithmic thinking can help bridge the gap in the newsroom — knowing what is possible with technology will allow you think about stories in a different way and identify new ones entirely.” (Poynter)
The post Need to Know: April 29, 2015 appeared first on American Press Institute.
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