BuzzFeed’s founder Jonah Peretti says publishers are too focused on social media as a driver of traffic and are missing out on opportunities to reach audiences within the platforms. At BuzzFeed, 49 million people click-through from Facebook each month, but the number of people who saw BuzzFeed content “in-stream” on Facebook was 11 billion. Peretti: “So long as we can have scale and impact, we don’t care where people are consuming their media.”
The post Jonah Peretti: ‘Publishers shouldn’t care where people watch their content’ appeared first on American Press Institute.
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