Google’s Digital News Initiative will help publishers think differently and act on new ideas, The Guardian’s general manager of new digital businesses Matt McAlister says. Without a system for reinventing the way you work and supporting inevitable failures, McAlister says publishers will only change incrementally and be unable to keep up with the rapid changes in journalism. With Google’s financial support, European publishers will have the ability to substantially change and experiment. McAlister says: “Given the challenges journalism is up against in the world, investing in new ideas is going to do a lot more for the trade than costly and destructive legal battles.”
+ Earlier: Google partners with publishers in Europe to launch Digital News Initiative
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