Mobile carriers in Europe are planning to block online advertisements soon with software on their networks designed to filter out ads served by Google and others. The reasons for wanting to block ads on the networks include saving bandwidth, but also pressuring Google to give up a cut of its ad revenue. If U.S. mobile carriers were to block ads, it would likely be a violation of net neutrality, but the EU doesn’t have clear rules on net neutrality yet.
The post European mobile carriers plan to block advertisements on their networks appeared first on American Press Institute.
from American Press Institute http://ift.tt/1cKMdYy
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