As the importance of video grows, a question is rising along with it: What exactly counts as a video “view”? For Facebook and Instagram, viewing 3 seconds of a video counts as a view; at YouTube a view is counted after a user has watched 30 seconds. Unlike other platforms, Twitter does not autoplay videos yet, so views are counted when a user clicks on a video within a tweet. On Twitter’s video network Vine, views are counted after the user watches the entire video, which can be six seconds at the most.
The post How each social network counts video views: 30 seconds for YouTube vs. 3 seconds for Facebook appeared first on American Press Institute.
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