With the announcement that Verizon will buy AOL for $4.4 billion, Alex Kantrowitz says the driving force behind the deal was AOL’s advertising automation technology. But as for AOL’s content business, Verizon’s CEO Lowell McAdam has said he doesn’t envision Verizon as a content company, meaning AOL’s content brands could soon be gone. On the future of the content brands, AOL CEO Tim Armstrong said: “Obviously we’ve seen a lot of interest in the content brands we have. So over the course of the summer, stay tuned.”
+ More on the future of content at AOL: AOL is in talks to spin off The Huffington Post, most seriously with Axel Springer (Re/code), but sources say Verizon is likely to retain TechCrunch and Engadget (BuzzFeed) and Tim Armstrong says AOL will stay in the content business (TechCrunch)
+ Implications of the acquisition: Jasper Jackson questions where HuffPost and TechCrunch fit into Verizon-AOL deal: Content businesses were never a strong fit for AOL, and will make even less sense for Verizon (Guardian); The deal has the potential to put Verizon and AOL on the same scale as Google and Facebook(MediaPost); The last time Verizon owned a media company, it banned reporters from writing on certain subjects (Business Insider)
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