By developing a uniform voice for the company, employees will be more confident when interacting with customers. To develop that voice, Jay Baer recommends declaring your values and determining what’s most important to the company, as well as defining what the rules of engagement are. Set the tone by picking words and phrases that are part of the company’s lexicon and include them in a style guide.
The post How to make sure you have a singular voice when communicating with readers appeared first on American Press Institute.
from American Press Institute http://ift.tt/1F6NOS8
0 التعليقات:
Post a Comment