Jon Steinberg, CEO of North America at The Daily Mail and former president of BuzzFeed, says that the “death of news” can be laid at the hands of ad agencies who don’t want their ads near hard news. On whether or not hard news environments are ideal for selling products, Digiday’s Brian Morrissey says: “If running ads next to the latest battle in Syria moved more widgets, you’d probably find more advertisers clamoring to be there.”
+ Earlier: Jon Steinberg explains his ideas on the relationship between advertisers and news: “I want brands to be proud of sponsoring the news. And not feel a sense of fear or shame when their ads run next to a negative world event” (Medium)
The post Jon Steinberg: If there’s a death of hard news, ad agencies are to blame appeared first on American Press Institute.
from American Press Institute http://ift.tt/1c4rdLy
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