Fresh useful insights for people advancing quality, innovative and sustainable journalism
You might have heard: Facebook is testing hosting news site’s content, with the goal of making users’ reading experiences more seamless
But did you know: Facebook is testing an in-app search engine to make sharing articles easier (TechCrunch)
To get people to post more links, Facebook is testing an in-app keyword search engine to allow users to find articles and websites to add to status updates. Some iOS users are seeing an “Add A Link” option alongside the buttons to add photos or location, which shows a list of matching links you might want to share. The update could be related to Facebook’s plans to get publishers to post content directly to the site, making it easier for users to read and share news without having to leave the Facebook app.
+ Noted: Bill Simmons is leaving ESPN, leaving a cloudy future for Grantland (Digiday); Google says 46 percent of web ads are never viewed, with 76 percent of those never appearing on screen (Advertising Age); Brands and agencies are divided on Snapchat’s new ad format “Two Pennies” (Digiday); Michael Bloomberg’s gun safety advocacy organization is launching an editorial operation (Capital New York); Twitter takes a different approach to advertising on Vine and Periscope by focusing on promoting content within its core product (Advertising Age); MediaShift is breaking away from PBS.org (Jim Romenesko)
Tips for producing impactful data visualizations (Journalism.co.uk)
David McCandless, data journalist and founder of data visualization company Information is Beautiful, shares his advice for producing data visualizations that add “a bit of punch” to a story. McCandless says while a lot of data visualizations use quantitative data, qualitative data such as people’s opinions and ideas can be visualized as well. Data and information are essential to data visualization, but McCandless says the story and message are just as important: “The data makes it trustworthy, the story makes it interesting, the goal makes it efficient, and visualization makes it impactful.”
+ To reach overseas communities, The New York Times is publishing its nail salon exposé in four languages (Columbia Journalism Review)
Why the Toronto Star did away with its paywall: It was expensive and had a high churn rate (Mumbrella)
Julie Murtha, director of audience and innovation at Canada’s Toronto Star, explains why the newspaper decided to remove its paywall late last year. Despite early success, adoption rates plateaued about 90 days in, and the paywall ended up being expensive because of the newspaper’s efforts to encourage digital subscriptions. Murtha says: “When we investigated our opportunities long term, we found we were better off to open up the website again and also now investing heavily in mobile and tablet applications.”
+ More lessons on covering elections from last week’s U.K. general election: Regional newspapers showed their print editions are just as relevant as ever (David Higgerson) and it’s questionable what impact social media had on the election, with newspapers setting the agenda (The Independent)
When communicating with your customers and community, think about their communication preferences (Inc.)
When your efforts to engage with your community are falling short, Alison Davis says you need to start thinking about their communication preferences. Start by knowing who your customers are, and observe their behavior, such as what topics resonate with them and when they’re most likely to participate on social media. After knowing who your community is and how they participate, ask them what they want and need from communication, either through focus groups or one-on-one interviews.
Michael Rosenblum: We need to rethink what newspapers are and embrace video (The Huffington Post)
To save newspapers, founder of NY Times TV and Current TV Michael Rosenblum says we need to rethink what newspapers are: “It’s an institution that goes out into the community, or the world, gathers and processes information and publishes it for the world to see.” By that definition, Rosenblum says TV news is not that different from a newspaper, and the demand for video content is growing fast. To capitalize upon that demand, Rosenblum’s idea is to aggregate newspaper videos into a daily feed, licensing it to networks, and splitting the license fees between the newspapers that contribute.
Sarah Hofstetter: Marketing and journalism are colliding (Digiday)
After working as a reporter at The New York Times and founding her own PR company, Sarah Hofstetter is now the global CEO at marketing agency 360i, where she says the worlds between media and marketing are colliding. Hofstetter says 360i has hired a lot of former journalists without intending to, because journalism skills transfer easily to advertising. Hofstetter says: “If you have the ability to tell a story concisely and bring the reader in from the lede graf all the way through the rest of the story, you’re able to create immersive experiences.”
+ Charlotte Agenda shares numbers and lessons from its first month: 61 percent of users are on mobile, and they’re looking for deep, high-quality reporting, as well as to be able to interact with a community (Charlotte Agenda) and earlier: How the Charlotte Agenda launched as a mobile-focused news site
+ McClatchy’s redesign starts Tuesday at The Sacramento Bee and other California papers, and CEO Pat Talamantes says: “It is extremely important that we get this right” (NetNewsCheck)
The post Need to Know: May 11, 2015 appeared first on American Press Institute.
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