After working as a reporter at The New York Times and founding her own PR company, Sarah Hofstetter is now the global CEO at marketing agency 360i, where she says the worlds between media and marketing are colliding. Hofstetter says 360i has hired a lot of former journalists without intending to, because journalism skills transfer easily to advertising. Hofstetter says: “If you have the ability to tell a story concisely and bring the reader in from the lede graf all the way through the rest of the story, you’re able to create immersive experiences.”
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from American Press Institute http://ift.tt/1Ew8jEu
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