Has vertical video reached its tipping point? A new app called Vervid is setting out to become the “YouTube of vertical video,” capitalizing upon the growth of mobile video. Apps such as Snapchat have forced video publishers to reconsider the desktop-centric horizontal video format as people often hold their phones vertically to both watch and record videos. The app’s creator John Whaley says: “There’s a lot of vertical video out there and the problem is that it doesn’t have a great place to go, because I think we can all agree it doesn’t belong on YouTube. That place … needs to be a mobile-first platform.”
+ Earlier: How apps such as Snapchat and Periscope are making the media take vertical video seriously
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from American Press Institute http://ift.tt/1AYREsD
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