Ahead of Trinity Mirror’s expansion into North America, digital media brands UsVsTh3m and Ampp3d will be closed. Projects such as UsVsTh3m that took a BuzzFeed-style approach to quizzes and games and Ampp3d that focused on data journalism have been credited with helping grow Trinity Mirror’s online audience in the last two years. Both projects were initially put on three-month contracts, but ended up lasting two years at Trinity Mirror.
+ The legacy of UsVsTh3m and Ampp3d: They helped shape the industry, and achieved what they set out to do and more (Online Journalism Blog) and what Trinity Mirror’s sites taught the industry about digital: Meet the audience where they are, make news enjoyable, and don’t stop experimenting (Journalism.co.uk)
The post Trinity Mirror’s UsVsTh3m and Ampp3d to be shut down as the company expands appeared first on American Press Institute.
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