Time magazine is using streaming audio to get mobile users to spend more time on site

You might have heard: Mobile is now the majority of traffic for most news sites, but it leads to less time spent on site

But did you know: To get mobile users to spend more time on site, Time magazine is using audio to get users to stick around. Time and other publishers such as The Economist and Quartz are creating audio versions of their publications where someone reads stories out loud, but Time is taking it a step further by creating an audio version of its daily newsletter, The Brief. Audio episodes of The Brief last between 20 and 25 minutes, and mobile users are spending an average of 14 minutes listening. Time’s editorial director of audience strategy Callie Schweitzer says: “This kind of engagement really dispels the myth of mobile.”

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from American Press Institute http://ift.tt/1BbDgNM