With this year’s State of the Media report, it’s abundantly clear that mobile is growing fast, but Steve Buttry is already looking ahead to what the next huge, unmissable opportunity for journalism might be. Buttry says location-based news is one opportunity that no one has mastered yet, and memberships may be a better alternative to paywalls and a way to build communities. Native advertising will continue to grow and advertisers will find more ways to reach potential customers, Buttry says.
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from American Press Institute http://ift.tt/1OLGIKD
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