Alex Daly is the founder of Vann Alexander, a company that helps innovators raise money for their projects through crowdfunding. Since Daly began crowdfunding in June 2012, she has raised more than $9 million. Here she shares her advice for crowdfunding success. A successful project starts off with a built-in audience, but Daly says the quality and passion of your audience is what matters, not its size. And when your audience feels connected to the people and project they’re backing, that gives people more reason to donate. Daly says offering “rewards” such as behind-the-scenes updates and meet-and-greets with people involved in the project can drive a campaign over the top.
+ Earlier: How crowdfunding can help you connect with your community andmore insights on crowdfunding journalism
The post Tips for crowdfunding success from the ‘Crowdsourceress’ appeared first on American Press Institute.
from American Press Institute http://ift.tt/1OLGJ0Z
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