The Apple Watch is representative of a new class of devices that demand customized experiences for their users, which Joshua Benton says will expose how little publishers know about their readers. While only a small share of news consumers will have a smartwatch in the near future, Benton notes that the first generation of news apps for the Apple Watch are shallow in content and clumsy to navigate, showing a lack of understanding of what works on wearables. Benton says: “The problem the watch outlines … is a very real one. It’s a problem for advertisers; it’s a problem for building audience; it’s a problem for customizing information that meets readers’ needs.”
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from American Press Institute http://ift.tt/1JbNkgk
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