Former NPR and Twitter exec Vivian Schiller says rather than creating content that will work across platforms, journalists should be “platform devout” and carefully consider how users are experiencing content. Whether that means getting used to vertical video on Snapchat or figuring out what kind of content people really want on their smart watches, Schiller says journalists need to be thinking about what devices people are consuming content on. Schiller says: “A journalist’s job is to follow through. Once you’ve produced the content you must engage and understand deeply how the audience is viewing your work.”
The post Why journalists should be ‘platform devout’ rather than ‘platform agnostic’ appeared first on American Press Institute.
from American Press Institute http://ift.tt/1OLGGSW
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