BBC’s experiment with using Viber to share news and safety tips in Nepal is the organization’s fourth experiment with chat apps. Last year, BBC used WhatsApp in West Africa to share updates and health alerts about Ebola, and BBC used Mxit in South Africa for election coverage. BBC mobile editor Trushar Barot says BBC’s goal with chat apps is to reach young people who are unlikely to read BBC in any other capacity. In South Africa, BBC gained 50,000 subscribers in two weeks, and in West Africa, 22,000 people subscribed to BBC’s channel. Barot says: “Millions more people are buying their first smartphones, and we know that their first contact with the Internet is going to be through these chat apps.”
+ Earlier: Lessons from BBC News’ coverage of the Indian elections on WhatsApp and WeChat
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from American Press Institute http://ift.tt/1DOYfar
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