In user testing at The Guardian, Cantlin Ashrowan says content was inseparable from the experience for users, with most people talking more about the content than what was being tested. This wasn’t a reflection of how the testing was run or how people were talking, Ashrowan says, but rather a problem in how newsrooms think about “product.” By bringing editors and business people into user testing, not only is everyone aware of the feedback but they’re empowered to think about the total experience of what they’re creating.
The post Why you should bring editors and the business side into product testing appeared first on American Press Institute.
from American Press Institute http://ift.tt/1PKaM9Y
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