The ‘content is king’ mindset can be a harmful one in newsrooms, according to News Corp SVP of Strategy Raju Narisetti. Narisetti says that focus has blinded newsrooms and made them unable to focus on packaging content in a way that is beneficial for the user. Narisetti says: “It is my job as a journalist to get the most people to read my journalism. I’m not asking anyone to change their journalism. The only way you can [increase audience] is to create a very interesting experience.”
The post Instead of only thinking ‘content is king,’ Raju Narisetti says newsrooms should focus on user experiences appeared first on American Press Institute.
from American Press Institute http://ift.tt/1L5PNKG
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