Starting in early July, some content on The Sun’s website will be available for free to help drive traffic from social media. Chief executive of News UK Mike Darcey says general news and sports will be the first areas to have free content. Darcey says: “The guiding principle for the free content will be shareability, helping us to take advantage of the growing trend of readers finding and sharing content on social media, given further impetus by the rapid rise in smartphone use.” Some sites in the U.S. have created similarly porous paywalls.
The post To take advantage of sharing on social media, The Sun will make some content available outside of its paywall appeared first on American Press Institute.
from American Press Institute http://ift.tt/1L5PL5w
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