Communications and advertising agency network Saatchi & Saatchi’s worldwide creative director Pablo Del Campo says it’s time to evaluate whether digital is providing a better return on investment than print. Del Campo says he believes that while digital is good at being interactive, print catches readers’ attention better. Del Campo says: “We are seduced by digital media and it’s not necessarily because it’s more effective. … They are experimenting because they need to and I understand that. Let’s wait a couple of years and see, but I feel print is not extinct.”
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from American Press Institute http://ift.tt/1QRz2HC
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