In its latest iOS update, Apple is making changes to how its handles privacy with apps and will prevent app developers from accessing data generated by other apps on the user’s device. That data is used by apps such as Twitter to target ads to users. While the change may be beneficial to user’s privacy, Neal Ungerleider says the change is a “blow for many advertisers who used the API to make money off apps,” as well as putting Apple in a position to control where and when advertising is presented on its devices.
The post Why Apple’s latest iOS update is bad news for advertisers appeared first on American Press Institute.
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