You might have heard: Mobile is now the majority of traffic for most news sites
But did you know: Starting today, New York Times employees in its headquarters will be blocked from accessing its desktop homepage in order to emphasize the importance of mobile. The experiment is scheduled to last a week. In a memo to staff, NYT says: “More than half of our traffic to The Times is on mobile. We’re hopeful that this temporary change will help spur us to make mobile an even more central part of everything that we do.”
+ Mark Coatney says NYT is missing the point: “This is not the typical user experience. The typical user, sitting at a desk in an office setting, will experience the Internet on a desktop/laptop, because that’s the optimal platform for that moment” (Medium) and Nate Swanner says this “brilliant” move will likely change how content is delivered by NYT: “What if an editor has a great new idea for mobile formatting, or someone in HR has a new font suggestion? Expect those ideas, which come from real users who happen to care deeply about how The Times performs, to carry weight” (The Next Web)
+ Earlier: BuzzFeed’s CMS allows authors to preview what their stories will look like on mobile as well as desktop (Poynter)
The post The New York Times is blocking employee access to its desktop homepage for a week appeared first on American Press Institute.
from American Press Institute http://ift.tt/1MW1xyj
0 التعليقات:
Post a Comment