In describing how to be a “thought leader,” Peppercomm’s co-founder Steve Cody says you have to be focused on what problems keep your audiences up at night. To ensure your ideas connect with your audiences, start by proving that you know what problems your audience is facing and put forth a unique point of view on those problems. Once you’ve determined your point of view and the problems you’re tackling, be consistent in conveying that message.
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from American Press Institute http://ift.tt/1dIXXfk
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