When publishers focus only on maintaining print, they’re missing out on opportunities for new business models

Simon Holt, managing editor of Australia’s Brisbane Times, says that when news organizations keep their focus on maintaining levels of print penetration, they’re missing out on huge opportunities for growth. As publishers move forward, Holt says publishers can choose to chase either audience or authority.  When publishers chase audiences, Holt says their strategy becomes, “Build the audience, and the quality will come,” and with authority, “Build a quality product, and the audience will come.”

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from American Press Institute http://ift.tt/1dIXZUz