Taking a cue from Montreal’s La Presse, The Toronto Star is launching Star Touch, a new tablet edition. La Presse is supplying the platform for Star Touch, and La Presse’s tech staff is working with The Star for launch. The difference between La Presse’s strategy and The Star’s is that the Star intends to keep the print edition as strong as possible while still fully embracing tablet. The Star’s chief operating officer for digital Ali Rahnema says Star Touch is the beginning of a larger transformation: “We can’t say, ‘The tablet is going to be the platform for the next 20 years, and we can just focus on that.’”
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from American Press Institute http://ift.tt/1Iz9WGv
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