Several Android apps in Google’s Play store were suspended on Thursday following accusations that they were defrauding advertisers. Ad fraud detection firm Forensiq found apps by a developer called “Girls Apps” were loading banner ads that users never actually viewed. Jack Marshall writes that the apps’ suspension highlights why the problem of ad fraud persists: “It’s difficult for legitimate companies in the ecosystem to identify and combat fraudulent players, and in some cases, those legitimate companies may not be motivated to spend their time and money weeding out bad actors.”
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