Publishers are beginning to take advantage of user-experience research to figure out how to best connect with the people who are reading their content, shifting the thinking from institution to the consumers. ProPublica puts out a call on social media and uses videoconferencing to talk to users and ask questions about a product, an inexpensive approach to user research that could be easily replicated. ProPublica’s design director David Sleight says the newsroom sees the recordings of the videoconference conversations, “it’s usually a total breath of fresh air. It’s a gateway drug to empathy with the audience.”
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from American Press Institute http://ift.tt/1I4aFiW
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