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But did you know: New York magazine lost 500,000 visitors to its Cosby cover story when its website was hacked (Observer)
Though New York magazine was able to bring its Cosby cover story to readers through social media, the magazine estimates it lost at least 500,000 unique visitors to the story while its website was attacked by an anonymous hacker. However, New York magazine publicist Lauren Starke says publishing on social media came with some unexpected benefits, such as finding new readers on Tumblr, a platform the magazine is new to. Starke says: “I think the experience has many positive implications for how we publish in the future (especially how we use social media as a platform in its own right).”
+ New York magazine photography director Jody Quon on the story behind the cover: “It was pretty clear to us early on in the cover discussion that this project is about numbers, it’s about volume. It’s about the women obviously, but it’s about how many women and the extraordinary thing about it is when you see all these women next to each other” (Fast Company)
+ Noted: Months after its campus rape story was retracted, Rolling Stone managing editor Will Dana will leave the magazine (New York Times); Guardian U.S. unanimously votes to unionize and will be represented by the News Media Guild (Huffington Post); After hiring NYT’s Dan Niemi, Bloomberg is building up its opinion wing Bloomberg View that will provide context and commentary for breaking news and is looking to hire about 30 new reporters (New York Post); AT&T will allow Android phones to receive FM radio signals starting 2016, a potential benefit to public and commercial radio stations (Washington Post)
Why unpublished stories can’t go with an explanation (Columbia Journalism Review)
Last week, Jonathan Peters was emailed an interesting story by the Radio Television Digital News Association, but 18 hours later, the link didn’t work anymore. The story “You can’t FOIA us, we own you” was removed from RTDNA’s website because of inaccuracies, but there was no editor’s note or explanation of why the story was removed, leading to confusion by those who were lead to the dead link. Poynter’s Kelly McBride says that while removing stories is rare, publishers should be forthcoming about the reasons: “In general, if a story is completely wrong, I think it’s okay to unpublish. But you have to replace it with a note saying that the very premise of the story was false and the story could not be corrected.”
How Spain’s ‘Google News tax’ hurt smaller publishers’ traffic and ad revenue (Techdirt)
European governments have pushed for an “ancillary copyright,” which requires aggregators such as Google News to pay publishers to link to their articles. In response to Spain’s mandatory payments, Google News and other smaller, local aggregators totally shut down in the country, leading to decreased traffic and ad revenue. While all publishers have been affected, new and small organizations have been the most heavily hit because it’s now harder for readers to find their stories over larger, more established publishers.
Why the fastest-growing mobile markets barely use apps (Quartz)
Africa and Asia are the two fastest-growing mobile markets, but neither one uses apps very heavily. In Africa, websites made up 96 percent of mobile impressions, and 90 percent in Asia. In the U.S., apps account for 91 percent of mobile impressions. The kinds of phones that are being used in these markets are often “low-end feature phones” that may not support as many apps, leading to higher mobile web use. But for publishers looking to expand in these growing markets, mobile web needs to be a priority over apps.
The #mediadiversity conversation highlights the lack of diversity in most newsrooms (Nieman Lab)
Conversation on Twitter around the #mediadiversity hashtag the past couple days has highlighted the lack of diversity in newsrooms and the need for it, Shan Wang writes. While minorities make up 37 percent of the U.S. population, they’re only 13.3 percent of journalists at daily newspapers, a poor representation of the demographics served. Among the ideas and conversation the hashtag has created, David Cazares emphasized how diverse editors can lead to more diverse hiring: “One of best ways news organizations can improve their hiring is to ensure they do so among editors. We need to be in the room.”
+ A handy interactive to find out how diverse the newspaper industry is, both in terms of gender and ethnicity (Poynter) and earlier: The reason there’s not more minority journalists may be that they aren’t finding full-time jobs in journalism
How ProPublica is experimenting with user-experience research without spending a lot of money (Nieman Lab)
Publishers are beginning to take advantage of user-experience research to figure out how to best connect with the people who are reading their content, shifting the thinking from institution to the consumers. ProPublica puts out a call on social media and uses videoconferencing to talk to users and ask questions about a product, an inexpensive approach to user research that could be easily replicated. ProPublica’s design director David Sleight says the newsroom sees the recordings of the videoconference conversations, “it’s usually a total breath of fresh air. It’s a gateway drug to empathy with the audience.”
The post Need to Know: July 30, 2015 appeared first on American Press Institute.
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