New research by mobile marketing firm Localytics shows the importance of push notifications in reminding users to use your app. Retention rates among push notification recipients are more than double that of non-recipients, according Localytics’ research. Localytics found that 61 percent of new app users receiving push notifications launched the app within one month of downloading it, as compared to 28 percent of new app users who did not receive push notifications.
+ How publishers can do push notifications better: Rather than blasting news,consider frequency, timing and personalization of push notifications and sending notifications selectively can increase user engagement with them
The post How push notifications help remind readers to look at your app appeared first on American Press Institute.
from American Press Institute http://ift.tt/1fGOtBr
0 التعليقات:
Post a Comment